Food For Thought #73: What does “outside of the box” really mean?
We all have heard the phrase “outside of the box” … but what does it really mean? Well in regards to media planning, it means being able to go beyond your comfort zone. That means drafting a media...
View ArticleFood for Thought #98: It’s the little things
I know everyone is busy and of course we all repurpose and draft from previous proposals, recommendations, etc … why should we reinvent the wheel every time?! However, PLEASE double-check the client’s...
View ArticleIs your website mobile ready?
As marketers, we know that we need to have a mobile friendly website. Why? A stat from an article on MarketingProfs.com stated: “Among US mobile Web users, mobile media (via phones and tablets) was the...
View ArticleCan Social Media be Positive?
Last week, there were bombs that went off during the Boston Marathon and an explosion in West, Texas. The impact of these tragic events is still being felt across the nation, but what we have seen in...
View ArticleFood For Thought #22: Why do clients break-up with agencies?
We’ve all experienced client turn-over in our career and according to The Bedford Group, the average client-agency relationship has recently decreased to only 2.5 years. Having a long standing...
View ArticleTop 10 Favorite Apps
There are so many apps to choose from these days and it’s hard to keep track of the news ones being created each and every day. Our favorites will most definitely change, but for now here is a list of...
View ArticleFood For Thought # 56: Should we always say yes?
We work in a service-oriented field where it is common practice to say yes to everything that a client requests. Often times yes is said without thinking through the actual request and asking questions...
View Article8 Tips on How to Handle Negative Reviews
I’m sure by now most people have seen how the owners of Amy’s Baking Company Bakery Boutique & Bistro, recently on Gordon Ramsay’s “Kitchen Nightmares” television program, mishandled negative...
View ArticleHow is Responsive Design Relevant?
Responsive web design (RWD) is about creating an optimal user experience that is automatically tailored to the device the person is using in order to access desired content across the web. It provides...
View ArticleCritical Thinking: The most important skill learned in Kindergarten
This post is from a Guest Maven: Kevin Cooksey. Kevin is a Senior Media Manager at Tech.YR / SicolaMartin: an Austin based technology-focused ad agency owned by Young & Rubicam. He graduated from...
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